The concept of Fashion Week was introduced in New York back in 1943 with the purpose of promoting American fashion to import clothes from French and Italian houses during harder times like a war context.
However, by the end of the war, it gradually expanded to all the centers of haute couture including Paris, London and finally Milan.

Italian Fashion Week made its debut in 1951 in Florence thanks to Giovan Battista Giorgin who opened the shows to an audience of buyers, journalists and industry photographers from all over the world for the first time. This allowed Italian fashion to gain international fame. Until then, fashion shows were held in small ateliers or warehouses.
After a Rome fashion centered period in the 1960s thanks to Fellini, since the 1970s Milan has become synonymous of high fashion and exclusivity.

Also, in Madonnina’s shadow, the biggest Italian fashion brands will take turns around the city showing their latest innovations in the world of haute couture for Fashion Week 2023.
Except for Versace, which will show in Los Angeles, all Italian fashion signatures will take turn in several dedicated spaces for the show. Ranging from Gucci, no longer under the creative direction of Sabato De Sarno, all the way to Prada, GCDS, and Ferragamo which is the big comeback of the year. It still goes on with the exclusive luxury knitwear by Loro Piana, the virtual fashion show pertaining to Laura Biagiotti, and Dolce & Gabbana supporting designer Tomo Koizumi.

The Milanese city hosts a Fashion Hub that serves as an educational and exhibition hub, leading educational talks and projects for the future among emerging designers and startups.
Also, there will be a dedicated space for motors, especially electric ones. In a transitioning world like the automotive one, a car must “make itself beautiful again.” For instance, Alfa Romeo redefined the Duetto look and will display its hybrid version, Ford Mustang presents its 100% electric SUV, and the Lancia Ypsilon revisited its interiors with Alberta Ferretti Also, Ferrari sponsored and entrusted Rocco Iannacone to take care of the third fashion show launching his interpretation of the dress combining it with some elements of La Rossa.

Edilfar Rent’s office in Milan owns a rental fleet almost entirely electric and ready to help you disentangle yourself comfortably in Milan’s historic center following your favorite designers without fearing active crossings or blue parking spaces to pay.
Visit our website and make a reservation, or come to our Milan branch in Via 3 Via Giuseppe Parini.